Marketing Manager

Carrie M
As Marketing Manager, Carrie leads the team responsible for creating and implementing market and customer brand messaging and materials to support the commercial growth of Medxcel. She works with organizational leaders to guide development and execution of marketing plans. The marketing team also holds responsibility for strategic marketing analysis, customer and brand experience, brand growth, project management and delivery, sales support, and customer engagement.

 
“The best part of my job is working alongside so many talented people within Medxcel who are passionate about what they do and how we, as a team, can help bring value to the healthcare industry.”

Tell us about your responsibilities.

As Marketing Manager it’s my team’s responsibility to partner with all areas of the Medxcel organization to support and represent our brand consistently in the marketplace. The marketing team works with the design team to create external-facing messaging and designs to enhance the reputation of Medxcel, support commercial growth in the marketplace, and strengthen engagement with customers, prospects, and associates.

Describe the path you took to arrive in your current role.

I majored in social work in college and started my career as a social worker. I moved to a sales support role about sixteen years ago, working for a small medical company and I fell in love with it. I think my background in psychology and sociology has really served me well in understanding the human side of customer service, customer advocacy, and associate engagement. In the last eighteen years I’ve worked on the customer side of the business and eight years ago associate engagement was added to my role. I grew up in a healthcare environment, my dad was a clinical engineer, and I lived next to a hospital. We played in the parking lot, and we visited the patients in the skilled nursing facility. There has always been something about healthcare facilities that speaks to me; the organization, the values, the overall sense of wellbeing, taking care of patients and providing a safe environment. In 2023 I was offered the position of Marketing Manager and I’m excited to take on leading the team that supports brand and growth, commercial sales support, and engagement.

What is the best part of your job?

The best part of my job is working alongside so many talented people within Medxcel who are passionate about what they do and how we, as a team, can help bring value to the healthcare industry. The positions I’ve held over the course of my career here have provided me with a unique perspective from the point of view of customers and associates, and now I am focusing on how our brand is perceived by all our audiences. Marketing definitely can’t function in a silo; we partner with all service lines and departments so we’re in a unique situation to learn how the entire Medxcel organization works together.

How do you describe the culture at Medxcel?

I’ve always been drawn to Medxcel’s Core Values, and I feel they truly represent the culture of our organization. Medxcel encourages associates to be creative and innovative in support of helping our customers and the patients they serve. I’m so proud to work for an organization that wants to make a difference for those we serve, and that trust their associates to be an integral part of the solution.

Which of Medxcel’s Core Values speaks most to you?

Creativity is very important in my job. One of my favorite activities is brainstorming, where I work with a diverse team to address a specific problem and figure out solutions. It’s my job to pull together all the resources at our disposal, a variety of brains if you will. I love that; that’s what feeds me. At Medxcel you’re not told to stay in your lane. Everyone is encouraged to be creative and bring forward problems, solutions, and ideas for improvement. That’s one of the great things about working at Medxcel.
 

What would you say to someone who asks you if you recommend working for Medxcel?

Medxcel is a great organization and there are so many growth opportunities. If you’re looking to work at a place with a real sense of community, this is the place. I know that the company cares for and nurtures my wellbeing both personally and professionally. We have fantastic leadership and I benefit from relationships with leaders across the organization who provide that nurturing environment. Medxcel gives you the sense that they want what’s best for you as a person.
 

Is there anything you’ve learned in this role that maybe you did not expect?

I’ve always known that everyone is different, but I’ve really learned how diverse we all are, and how wonderful that is! Each person is so incredibly different in how they want to be recognized, what skills they bring to the table, how they like to be managed and so much more. I’ve also learned the importance of being objective and listening. I can’t just make assumptions when looking at hard data. Everyone has a story to tell and the stories behind the data impact how we work each day. I love meeting with our technicians in the hospitals; they are so passionate about their work and the skills they need to have to maintain a hospital are extraordinary. I would have never known and appreciated that if I hadn’t taken the time to visit our sites and listen to their stories. Listening makes me a better advocate, for both our associates and our customers.

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